DAM New York 2025

Exploring Video in DAM – Expanding Video Capabilities and Managing Successful Workflows

In organizations, video is being used to share stories and is being rolled out in many marketing and content strategies. How can you ensure that you are ready to expand video capabilities in your organization, and to increase the storing of assets and the wider use of video?

The panel discusses how to look at maximizing video workflows, the successes and opportunities including:

• Uploading video into your DAM – who is doing this? Is there a designated internal team or person?
• Examples of successful workflows – and the lessons learned.
• Video formats, storage concerns and navigating DAM storage to cater to 4K, 5K, 360 (VR).
• Manuel video metadata vs AI capturing it – navigating the complexity of AI.
• Building capacity and support around DAM usage within your organization – is leadership familiar with what’s required and is there appetite for support for future growth?
• Uploading raw single video files vs finished videos – examples of best practice.
• Who downloads video and how are they using it – are they editing videos and creating sub clips, and where are they being used (social media, other platforms)?

Moderator: Irene Magafan, Senior Video Production Specialist and Editor, WWF

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