DAM New York 2020

The Art and Practice of Managing Digital Media

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Liberty Mutual’s 5-year plan: An optimum In-House Model with a Compelling External Offering

April 15, 12:20 PM

In this panel session, three members of the leadership team at Copper Giants™ (Liberty Mutual Insurance’s In-House Agency) discuss their 5-year plan, and how they are building an operational model that will provide an external offering with which other brands and companies can work. 
 
By constantly optimizing their working model year over year and being proactive in managing annual planning, organizational shifts and priorities, the team can:
 

  • Consistently add financial value to the organization
  • Scale capabilities
  • Provide growth opportunities for the talent they bring in

You’ll walk away with a deepened understanding of how an operational model can intertwine a focus on delivering outstanding content to an internal client with an ultimate goal of creating an external offering.

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Cookie Marie Kurtz
Albert Einstein College of Medicine

Before attending a HS DAM event, I never knew the true impact or importance of DAM. For the first time it felt like I wasn't alone, but part of something so much greater. I left inspired and motivated to take what I had learned and apply it our DAM system. I look forward to the event every year! 

Nicole Fresolo
VHB

The Henry Stewart DAM NY conference did not disappoint. The breadth of topics and experiences covered were amazing.  I could have used three of me to cover all the sessions I was interested in attending!

Christi Klein
Lowe's Companies, Inc.