Keywords are all about powering access. They are powerful because they both describe the critical elements of an asset description and deliver the means to manage, in fine detail, the asset itself.
But, how do you select or determine those ‘precisely right’ keywords? How do you get started? What works for your audience? How do you manage this process? What is the value of the keywords in the search? How can we consistently and regularly perform analysis on what we have and what is missing? How do we optimize their use?
All are fundamental questions of great importance. This panel will discuss lessons learned, top tips and best practices - presenting success stories and new developments in the field of metadata, search, and DAM.
