Think your DAM is just a safe place to store all of your digital assets? Think again. Nowadays, innovative DAMs go beyond the simple organization of content to handling the intricacies of distributing the most complex of corporate assets internally and externally. By managing and sharing all of your digital assets, including video, from one centralized platform, you can:
- Mitigate risk by controlling and managing access to content
- Track and measure usage of your content; and
- Drive efficiencies though time saved searching for and accessing content
In fact DAMs are increasingly helping organizations manage and protect their corporate reputation and brand image by:
- Supporting good news stories with existing content (internally and externally)
- Enabling the fast delivery of hi res content to broadcasters and newsrooms
- Frequent publishing to social media to keep clients and shareholders informed
- Reinforcing your heritage as part of your PR strategy with your archived content
Speaker
Brie Pegum, VP of Product, Imagen
