Brands today have a wealth of creative assets to use in marketing. At the same time, most marketers are failing to turn them into live campaigns fast enough, no matter how much money or resources they invest in production. Why is that? It’s not because in-house creative teams are working inefficiently or too slowly, they just lack the tools to scale their content to meet today’s digital demands. Join this session with Celtra to understand how a new category of software, Creative Automation, can bridge the gap between your DAM and the volume of campaigns you’re looking to launch.
You’ll learn about:
- Common challenges in campaign activation and asset usage
- Solutions to gain speed, scale, and control in your digital creative production
- Successes from brand customers like adidas and Spotify
