DAM Fest Europe

DAM technology has now been around for nearly two decades. Many early adopters are moving from their first to their second DAM. These include Unilever, one of the world's largest companies, owner of world-famous brands, including Dove, Lipton, Hellmann's, Knorr, and Ben & Jerry's. In this session, Unilever’s Global Head of Asset Management, Mark Gallagher, will share challenges faced and lessons learned whilst moving from a first to a second-generation DAM system - caution and advice for everyone embarking on their first, second, or maybe even third DAM implementation.