DAM Europe 2026
First Sessions Confirmed
We are delighted to announce our first sessions! Take a few minutes to explore what’s coming up, and be sure to check back each week for new additions. We’ll also be sharing updates across our community channels - follow us on social media, subscribe to our newsletter, or join our online community to stay up to date.
At DAM Europe 2026, we recognise that every DAM journey is unique. That’s why we’ve designed sessions to meet you where you are and help you move forward. Attendees are welcome to explore both foundational and advanced content, tailoring their experience to their individual goals.
Check out the first 8 confirmed sessions below...
DAM's Role in the Post-User Interface (UI) Economy
When AI agents do the shopping, the traditional product page becomes less relevant. Instead of browsing visuals, AI parses structured data and decides instantly.
This raises a key shift: metadata becomes the storefront. When the “customer” is an AI agent like ChatGPT or Perplexity, the product experience is defined by data, not design.
We’ll explore how this changes the relationship between DAM, PIM, and e-commerce systems, with practical architecture examples of how responsibilities may shift in agent-driven commerce.
Finally, we’ll look at what this means right now for brands, DAM vendors and integrators - and ask an honest question: most DAMs were built for humans browsing. Are they ready when the end customer is an API?
Panel Facilitator: Timo Faber, Founder & Principal, DAM Expert and Analyst, dampioneers
Click here for the full abstract.
What Happens After DAM Discovery
- How we Turned Insights into Action
Many DAM programmes invest heavily in discovery and assessment, but far fewer discussions focus on what happens next. After a comprehensive review surfaced multiple DAM-related initiatives, we faced a common challenge: everything seemed important, but not everything could be done at once. This session explores how discovery insights were translated into a prioritised portfolio of initiatives and the frameworks used to sequence the work.
It also examines the realities encountered when plans met organisational constraints. The session highlights the role of governance, decision-making, and organisational readiness in balancing user needs, driving adoption, and delivering practical outcomes, while sharing candid lessons learned about what worked, what progressed more slowly, and what we would do differently next time.
Austin Jones, Group Product Manager for B2B Products, BBC Studios
Jennifer Pflaumer, Founder & CEO, Paroo, LLC
Click here for the full abstract.
Increasing Efficiency & Brand Consistency with Automation Placed on DAM Foundations
Previously:
A siloed DAM with declining user confidence, limited expertise to manage it, and little impact on business growth. Integration with MarTech and product data systems was also lacking.
Now:
A transformed single source of truth for content, fully integrated with other systems. Asset delivery automation enables consistent branding across multi-market websites while improving efficiency. Retiring the old system delivered immediate cost savings. The project expanded from PDP galleries to all web assets, including cleansing inconsistent product data across two platforms.
Next Phase:
Roll out to additional global markets, increase user adoption through training and support, and introduce a PIM to improve data consistency and efficiency.
Wojtek Kosinski, Director Web & Digital Operations, Tempur Sealy International
Liam Bennett, Digital Asset Manager – International, Tempur Sealy International
Adam Duff, Lead Web Merchandise Developer - International, Tempur Sealy International
Click here for the full abstract.
Do we Speak the Same Language? How to Establish a System-to-System Connection and Integration in DAM
This session explores the process of building a system-to-system connection in DAM - covering expected benefits, unforeseen challenges and the workflows required to create a seamless user experience.
Topics include:
- Securing leadership support and funding by advocating for specific needs.
- Setting and meeting clear expectations for delivery, timelines, and scale.
- Managing unexpected obstacles while maintaining project momentum.
- Engaging stakeholders and collaborating effectively throughout the project.
- Creating open feedback and dialogue to refine DAM practices.
- Establishing workflows, roles, and metadata standards to reduce revisions.
- How system integrations have improved asset sharing and increased DAM engagement.
Sam Citarella, Assistant Archivist, The Tiffany Archives, Tiffany & Co.
Click here for the full abstract.
Enabling Access to the National Video Archive of Performance (NVAP)
- from Vaulted to Visible
The NVAP contains more than 400 recordings of live theatre and performance collected since 1992 through a unique agreement with the Federation of Entertainment Unions and the V&A Theatre and Performance collection. Despite the richness of the archive, access has historically been limited due to technological and rights constraints.
This session explores how access was expanded through the creation of a dedicated public portal available on-site at the V&A East Storehouse, supported by a new digital suite. It will cover how stakeholders defined an appropriate access framework and how metadata and interface design were adapted to support public discovery while respecting legal obligations, significantly changing how researchers and audiences can engage with the NVAP collection.
Zoë Hollingworth, Collections Systems Lead, V&A South Kensington
Pam Young, Head Registrar – Documentation & Systems, V&A South Kensington
Click here for the full abstract.
Change Management at the Core of DAM and AI Success
- Beyond the Tools
Technology alone does not deliver value - people do. As DAM and AI reshape content operations, many programmes fail to achieve impact because organisations underestimate the importance of change management.
This session explores why change management remains the most critical factor in successful DAM and AI initiatives. Drawing on enterprise experience and insights from the 2026 State of AI in DAM and Content Operations research, it discusses how to overcome resistance, align leadership and delivery teams, secure budgets, and build the foundations needed to ensure adoption and long-term success.
Kristina Huddart, Content Operations & Marketing Technology Consultant, Huddart Consulting Ltd.
Click here for the full abstract.
The Future of Digital Asset Management including the Content Demand Chain
As organisations accelerate AI initiatives and expand omnichannel delivery, DAM is evolving beyond its traditional role as a file repository. Leading enterprises are rethinking DAM as a platform for intelligence, orchestration, and real-time decision-making.
Drawing on Real Story Group’s DAM 4.0 research and enterprise advisory work, this session explores the key DAM trends shaping the next 12–24 months. It examines how AI is exposing the limits of older DAM architectures, why DAM 3.0 “Content Warehouse” models are becoming essential, and the early signals of DAM 4.0 - while highlighting what organisations should prioritise now to future-proof their DAM investments.
Jarrod Gingras, Managing Director & Principal Analyst, Real Story Group
Click here for the full abstract.
From Connected to Intelligent: Scaling Your DAM Integration Ecosystem
As DAM ecosystems expand to include PIM, CRM, marketing automation, eCommerce platforms and AI services, simple point-to-point integrations quickly become difficult to manage at scale. Many organisations are now facing the challenge of scaling their integrations across the enterprise while maintaining governance, performance, and consistency.
This session introduces an Integration Maturity Curve to help organisations understand where they are today and how to progress from basic connectivity to intelligent, AI-enabled orchestration. Drawing on real-world implementations across multiple industries, it explores common scaling challenges and highlights how capabilities such as automated metadata enrichment and predictive asset distribution can enhance integrations - while emphasising that strong metadata foundations remain essential for AI-ready content operations.
Andrew Lomas, Co-Founder & CEO, Creative Folks IT
Click here for the full abstract.