DAM Europe 2019

The Art and Practice of Managing Digital Media

Taxonomy and Advanced Metadata for DAM

Wednesday 26th June, 2.00 - 5.00 pm

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and for your organisation. It is based on best practices for establishing information structure, and managing and governing your digital assets. Led by a master practitioner, this tutorial will address how to manage and improve metadata schemas, establish content policies and digital asset governance using taxonomies and metadata and calculate a return on investment (ROI) for particular classes of users, digital assets, and media channels. All managers of DAM systems should consider this session essential to a career in DAM.

Tutorial content includes:

1. Taxonomy Exercise
2. Metadata Maturity Model
3. Taxonomy Concepts and Terminology
4. Taxonomy & Information Management
5. Taxonomy Benefits
6. Taxonomy & Search
7. Taxonomy - Design Process (How To)
8. Governance
9. Taxonomy Best Practices


Tutorial Leader

John Horodyski is a Partner with Optimity Advisors with over 13 years of management experience in Digital Asset Management (DAM), metadata and taxonomy design, content strategy, digital and social media marketing. John has provided strategic direction and consulting on DAM implementations including metadata and taxonomy design for a variety of Fortune 500 clients. John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in DAM.



"These tutorials can really help us move from launch to a standard operating model"
Lisa Grimm, GSK

"Johns depth of knowledge and ability to engage a wide variety of attendees from different industries and at different phases in the DAM acquisition process is impressive. The session was enormously helpful not just in terms of taxonomy and metadata but in regard to helping me think through the entire DAM acquisition process."
Angela Glass, Related Companies

"John did an amazing job of making the six hours of metadata and taxonomy fly by. Incredibly engaging."
Sara Sarow, Promega

"Demystified DAM & Taxonomy"
Jaime Taylor, Capstone Publishing

"Essential in building your DAM, young or old."
Frank DeCarlo, RPR Graphics