DAM Europe 2019

The Art and Practice of Managing Digital Media


Waking up a Sleeping Giant: Elevating the role of all coffee assets at Nestlé

28 June, 11:30AM

When Nestlé decided to migrate all marketing assets into a new DAM platform, we were ready. 

In this session you will hear all about the migration of NESCAFÉ assets from the old asset management platform into the new one, from preparation to launch. We will then share how we welcomed and integrated centrally produced STARBUCKS assets leveraging both DAM and our adaptation model.