How Art Fund evolved from enabling intuitive searches of works of art to redefining its creative processes.
In 2014, Art Fund wanted the ability to intuitively search on the 12,000+ images of the works of art we helped fund since 1903. We bought a DAM system to make this possible, however, as we began to get a handle on our creative processes it became apparent that there was a whole other DAM dimension we were missing out on. The DAM we procured in 2014 could not grow with the organisation – its integration capabilities were limited and our attempts to power the images on our website directly from the DAM hit a wall. So in 2017 we launched another DAM procurement and in early 2019 we completed our migration from the old DAM to the new one – this time with the help of some expert consultancy! Moving from DAM 1.0 to DAM 2.0, we begin to take advantage of what the new DAM can offer.
