DAM Europe 2019

The Art and Practice of Managing Digital Media

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Metadata Collective Intelligence: An interactive session on the “design thinking experience” to create a better metadata for your DAM

28 June, 14:10PM

This session covers the fundamentals of metadata and taxonomy in an interactive and fun learning environment. Within every organisation are substantial resources of knowledge and creativity known as employees and customers. What most organisations lack are the process and tools to aggregate knowledge and creativity and use it to innovate the right products, operating models and/or business initiatives.

It’s a fun, fast, creative session intended to create a range of ideas and potential solutions to solve a specific challenge, in this instance, metadata for DAM. It’s about collaboration, experimentation, and innovation! It's also about putting the customer/user front and centre by starting with understanding their needs and desires. You will leave this interactive session feeling positive and empowered that you know what metadata is and that you have the foundation to move forward.