DAM Europe 2019

The Art and Practice of Managing Digital Media

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Metadata Matters – because when it comes to content, it’s everything you have…

27 June, 14:00PM

Metadata is a strategic imperative in the endeavor to manage effectively a company’s knowledge. The successful implementation of any DAM or content related strategy requires the implementation of a holistic metadata schema that is supported by technology, people and process. It increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

This session explores how different industries and organisations manage metadata and design their metadata models to fit their business needs. The panel will discuss lessons learned, top tips, successes and new developments in the field.