DAM Europe 2019

The Art and Practice of Managing Digital Media

Fundamentals of Metadata for DAM Professionals

Wednesday 26th June, 9.30 am - 12.30 pm

This tutorial teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation, controlled vocabularies, interoperability and the design of a Metadata Model / Schema. The content is tailored in particular for a DAM system for users and administrators who want to be empowered with the knowledge of how metadata can be the "lifeblood" of DAM and facilitate digital asset discovery, use and reuse in DAM. This tutorial will help you better communicate your requirements and needs, whether you already have a DAM system or are looking to select one. All managers of DAM systems should consider this tutorial essential.

Tutorial content includes:

  1. Metadata Exercise
  2. Metadata Concepts and Terminology
  3. Metadata Benefits
  4. Metadata & Search
  5. Metadata - Design Process (How To)
  6. Governance
  7. Metadata Best Practices


Tutorial Leader

John Horodyski is a Partner with Optimity Advisors with over 13 years of management experience in Digital Asset Management (DAM), metadata and taxonomy design, content strategy, digital and social media marketing. John has provided strategic direction and consulting on DAM implementations including metadata and taxonomy design for a variety of Fortune 500 clients. John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in DAM.



"This tutorial was very informative. It provided me with the building blocks for using metadata and researching a DAM. I feel less stressed tackling this project."
Charone Williams, Henkel Corp

"Completely demystified the DAM process for me and convinced me how important DAMs are for higher education"
Gigi Marino, Bucknell University

"Hands down a thorough, easy to follow presentation for the metadata abyss"
Amber Webb, Coats & Clark 

"HS DAM tutorial gives me a practical approach to solving a daunting task"
Shawn Dooley, The Coca-Cola Company

"Johns tutorial exceeded my expectations. He made me aware of questions I didnt realise I should be asking."
Angela Glass, Related Companies

"The tutorial was a great way for me to be introduced to the fundamentals prior to the conference"
Ryan Khavari, Howdy MAM!