Romney has worked in the world of DAM, Data and Digital Transformation for 25 years, starting her career at the BBC, and since launching Borrowed Insight has worked with global companies such as Nestle, Campari, Net-A-Porter, EA Sports, Novartis, Papier, Henkel and Michelin helping them on their content lifecycle journey.

As a digital transformation specialist she works across the whole content ecosystem to aid companies in implementing DAMs, gap analysis, new ways of working, and helping them understand and solve the challenges their businesses face when working in the content and data space. An inaugural MADAM graduate from Kings College, she tries to give a fun side to DAM and has been described by some clients as a ‘DAM Therapist’.