Peter Krogh is a photographer, author, product architect and technologist, best known for The DAM Book series of books. In the fully-rewritten 3.0 version of the book, Krogh describes the use of media in a connected world - how modern web, mobile and application architecture is extending the use of visual media in new and important ways. Krogh has been working at the intersection of photography, technology, rights, commerce, creative practice and cultural semiotics. He has advised many of the major players in photo technology, led workshops and presentation on five continents, built PhotoShelter Libris, a successful a SaaS product, worked with international standards bodies, founded an innovative multimedia publishing company and maintained a successful photography career for more than three decades. In 2012, he was awarded the Library of Congress NDSA Individual Innovation Award.