DAM Europe 2019

The Art and Practice of Managing Digital Media


Patrick Lennon

Content Coordinator

Tourism Ireland

Patrick has worked for Tourism Ireland for 17 years and has been Content Coordinator for the last 5 years. Patrick holds a MA in Marketing and has specialised in online & offline publishing. In recent years Patrick has led successful print and social media projects in marketing the island of Ireland as a holiday destination including a book published this year highlighting the Global Greenings on St Patrick’s Day. Since 2003 Patrick has been influential in the adoption of Digital Marketing Asset Management Systems within Tourism Ireland and partner organisations.