DAM Europe 2019

The Art and Practice of Managing Digital Media


Kristina Herz

Head of Digital Asset Management

Royal Horticultural Society

Kristina Herz is the Head of Digital Asset Management for the Royal Horticultural Society in London. The Royal Horticultural Society is a charity which strives to enrich everyone's life through plants and make the UK a greener, more beautiful place. Kristina leads the organisation’s creative production and operations team who plan, create and commission new audio and visual content. She also leads the management of content by providing collaborative technical tools for marketing teams, solves content management related issues, and helps the business improve their processes, workflows and time to market. Her previous careers, which focused on environmental science and geographic information systems, helped to grow her passion in data modelling, data management, and bringing structure to chaos.