DAM Europe 2019

The Art and Practice of Managing Digital Media


Elisabeth Knulst

Managing Consultant

EMM Consultancy

Elisabeth is a business consultant with over 20 years’ experience in Marketing Operations across a variety of sectors including retail, banking, publishing, consumer goods, telecoms, marketing, and advertising. Her experience as a partner for customers has ensured a clear vision into the key drivers of successful marketing efficiency and effectiveness projects; balance the focus between people and technology, make the project a learning process and create measurable results. Innovative marketing technologies allow organizations to be more efficient in marketing operations and positively impact the effectiveness of marketing activities.

HEMA, is a Dutch variety store-chain. The chain is characterized by relatively low pricing of generic household goods, which are mostly made by and for the chain itself, often with an original design. Although Dutch in origin and passion, the chain has internationally expanded to 8 countries around the world. Elisabeth has been working with HEMA as a Business consultant since 2017 and has supported HEMA with optimizing the creative content production to support the international expansion and content growth. This has resulted into the creation of the HEMA Studio: an in-house content production for all HEMA products and campaigns.