DAM Europe 2019

The Art and Practice of Managing Digital Media


Cécile Marchese

Design & Packaging Advisor


Cécile is Design & Packaging Advisor for Nestlé Beverage strategic business unit, which includes the iconic brands NESCAFÉ and STARBUCKS. Her core mission is to ensure each brand visual identity is consistent and protected globally through optimised content production.

Designer by trade she works on the development of new packaging and promotional merchandising, overseeing their local execution all over the world. She also develops eCommerce content and ensures each market is able to adapt the assets easily through an integrated process delivering significant cost efficiencies. Last but not least Cécile manages the DAM platform for the entire business. She led the migration from the previous system into the new DAM and strives to improve the relevance of the assets and the convenience of the platform.

During the winter you can usually find Cécile skiing in the Alps.