DAM Europe 2019

The Art and Practice of Managing Digital Media


Amrit Sahota

IT Director, Global Filmed Entertainment Technology

NBC Universal

Amrit is the IT Director within the International Film Entertainment group at NBC Universal; leading core systems across Theatrical Distribution and Marketing. Amrit has over 15 years’ experience working in Theatrical distribution, for 3 of the major studios. Starting out at 20th Century Fox, where he delivered Fox’s first DAM system across EMEA. He then moved on to Sony Pictures and has been key in enabling business change as Cinema’s moved from 35mm to Digital. In his current role at NBC Universal, he is heavily involved in enabling the business to become more data-driven and improving marketing efficiency, whilst maintaining a balance between people and technology.