DAM Europe 2019

The Art and Practice of Managing Digital Media


Alec Wadey

Senior Product Advocate


Alec has worked in the DAM industry for the last 12 years as a senior technical consultant, advising customers on their implementations. Working with the likes of LEGO, Games Workshop, The British Museum and Microsoft, he has worked on very different implementations with diverse requirements, business processes and change management practices. More recently, Alec has moved to the vendor side, helping customers transition from the purchase of Aprimo to ensuring they gain the benefits of the solution as quickly as possible and build on their requirements over time.