DAM Chicago 2019

The Art and Practice of Managing Digital Media


Digital Assets, Digital Eco System & Digital Transformation: How Mars is leveraging Digital Engine & Platforms to connect the Digital Eco Systems

September 24, 9:20AM

Mars, Incorporated is a global leader in confectionery, food, pet nutrition and veterinary services. Mars has been proudly family owned for over 100 years, founded in 1911, and employs 125,000 Associates in 80 countries around the world. Headquartered in McLean, VA, Mars operates in four business segments—Petcare, Mars Wrigley Confectionery, Food and Symbioscience—producing some of the world’s most recognizable brands, like M&MS®, UNCLE BEN’S®, and PEDIGREE®.

Faced with continued marketplace disruption, organizations in FMCG must use digital-first mindsets to drive competitiveness, including capabilities in user centricity, data, analytics, AI, machine learning and automation. The Mars digital transformation—DigitalMars—seeks to enable our Associates to move 100 times faster through new growth opportunities, efficiency and risk avoidance. Mars digital transformation lays the foundation from which our digital capabilities, business programs, and business models will transform and grow.

During this session, Praveen Moturu, Vice President and Chief Enterprise Architect at Mars, walks through Mars Digital Transformation Journey and how Mars Digital Engine is driving transformation connecting the Digital Eco Systems with Digital Assets at the center.