The Content Hub Revolution

Transforming the way we manage content and digital assets

Series Summary

Sessions 1 - 4 are now complete. To join the course and catch up ahead of Session 5, click here. Registration includes access to all sessions in the series, to join and view on demand.

 

Upcoming Live Sessions:

 

Session 5: Content Hubs and Packaging 
Wednesday October 28, 2020 - 10AM PDT / 1PM EDT / 5PM GMT / 6PM CET

In addition to managing digital content, Content Hubs often feed packaging and other forms of print output, and the virtualized digital shelf. This can require complicated integrations, not just for packaging creation but also translation, localization and distribution.

Moderated by: Theresa Regli

Speakers: 
Stephen Kaufman, Chief Product Officer, Esko | Brand Solutions
Addison Wasson
, Product Manager, MediaBeacon

Session sponsored by:  

 

Session 6: Content Hubs and Media
Thursday November 5, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

When your business is the creation and distribution of long-form video and audio, the integrated systems involved are business-critical to your operation. Delivering teasers, trailers, clips, episodes and features to the right place at the right time is a data-orchestrated artistic performance that may not have a category at an awards show, but there are still huge prizes for getting it right. This session explores the use of Content Hubs in Media and Entertainment.

Moderated by: Theresa Regli

Speakers:
Ed Durst, Sr. Principal Solutions Consultant, OpenText
Sul Gupta
, Executive Director, Enterprise Content Management, Paramount Pictures (ViacomCBS)

Session sponsored by:  

 

Session 7: Content Hubs and Workflow
Tuesday November 10, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

With content and assets aggregated, workflow functions can stretch across many content and asset types in order to orchestrate a broader and more advanced automation of processes. This session will look at the role of workflow in Content Hubs.  

Moderated by: Theresa Regli

Speakers: 
David MacLaren, Founder & CEO, MediaValet
Dan Tilley
, Marketing Project Manager, Reinsurance Group of America

Session sponsored by:  

 

Session 8: Video's place in a Content Hub 
Tuesday November 24, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

Video is a fast-growing content type across almost all enterprises, not just media companies. This session will explore how Content Hubs incorporate video management.

Moderated by: Theresa Regli

Speaker: Michael A. Snow, Director of Product Marketing, Extreme Reach

Session sponsored by: 

 

Session 9: Content Hubs and Retail
Wednesday December 2, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

In the realm of digital retail, content is the fuel for any sale. But in environments with multiple brand names, stores and e-commerce sites, you quickly end up with an ever-increasing number of marketing assets and product visuals that have to be rendered in hundreds of variations (size, quality, format crop). This session will explore how Content Hubs can help retailers boost efficiency and sales thanks to automated content adaptation and personalization strategies, and content based analytics for the digital-first era.

Moderated by: Theresa Regli

Speaker: Sebastien Bardoz, Vice President of Sales and Operations, North America, Wedia 

Session sponsored by: 

 

Session 10: Building Intelligence into your Content Hub 
Wednesday December 9, 2020 - 9AM PST / 12PM EST / 5PM GMT / 6PM CET

Once content is aggregated, it's time to enhance the intelligence of your content packages via AI and dynamic metadata, prepping it fully for distribution technologies to take advantage. This session will be about how to build intelligence into your Content Hub.

Moderated by: Theresa Regli

Speakers:
Sally Hubbard, Director of Media Management, Public Broadcasting Services (PBS)
Josh Wiggins
, President & Chief Commercial Officer, GrayMeta

Session sponsored by: 

 


Past sessions, recordings available for all participants to view on-demand:

 

Session 1: How DAM Core Technology Evolved to Become a Major Component of the Content Hub

The opening session will be part education, part product showcase - we’ll look at how DAM has evolved from a single tool to become a large, component of the Content Hub. Using examples of aggregated DAM+ interfaces you’ll see an overall preview of everything covered in the coming sessions, and acquire a broad overview of what a Content Hub is and how Content Hubs are transforming enterprises.

Moderated by: Theresa Regli

Speaker: Tim Pashuysen, Stylelabs Co-Founder & CSO, Sitecore

Session sponsored by:  

 

Session 2: Content Hubs for Brand Storytelling, and feeding Marketing Supply Chains

As we get into session two, we’ll talk in depth about the business drivers for building a consistent content and asset supply chain, and how Content Hubs deliver internal, integrated content management. 

Moderated by: Theresa Regli

Speakers: 
Anthony Gallo
, Chief Product Officer, Tenovos
Shelley Schippert, Senior Manager, Asset Management Technology, Brown-Forman Corporation

Session sponsored by:  

 

Session 3: Content Hubs and PIM 

One of the key parts of Content Hubs is product data -- whether that product is a tangible sellable item, a show, or even a museum exhibition. This session will cover the role of product data in a Content Hub, where it comes from, and how to align digital assets, product imagery, and video.

Moderated by: Theresa Regli

Speakers:
Justin Afsari, Team Lead US Solution Consultant, censhare
Amy Buzzell, Associate Director, Commercial Execution and Support, Perrigo Co.
Derek Schroeder
, Associate Director, Commercial Solutions and Services (IT), Perrigo Co.
Josh Van Dyk
, President, censhare

Session sponsored by:  

 

Session 4: Content Hubs, MRM, and Productivity  

Marketers need to produce a lot of content, and there's a lot of variables in play to ensure smooth operations.  This session will delve into how technology should help, not hinder marketers’ content production. We'll look at collaboration, project and resource management, and other Content Hub tools that help eliminate mundane tasks, improve efficiencies, and drive productivity so marketers can focus on what they do best – being creative.

Moderated by: Theresa Regli

Speaker: Jose Santa Ana, Product Marketing Director, Sitecore AI & Content Hub, Sitecore

Session sponsored by:  

September - December 2020

An online series