This course has now ended and the session recordings are available for all registrants. If you would like to register and receive access to the six on-demand sessions, please contact Sophie Hicks at 

Creative Operations sits at the intersection of art and science. Turning creative ideas into true works of art requires a scientific approach. It requires the management of people, processes, technology and data in the most efficient way. This series will help you to find the opportunities within your organization to improve working processes and to ensure excellent execution of creative concepts. 

Sign up for this series and receive the following...

  • 6 on-demand sessions on key topics to help you implement changes and improve your creative processes
  • All taught by leading industry expert Elisabeth Knulst
  • Sessions of 75 minutes each, including time for questions from participants on challenges they are currently facing
  • A Certificate of Participation - evidencing your commitment to developing knowledge and skills

Key takeaways from the series:

  • An understanding of the complexity of your creative operations and the implications of that complexity
  • A recognition of the issues that make your operation less efficient and an understanding of where you can make improvements
  • How to construct a best in class creative operations optimization program
  • How to set the foundations for success through well executed change management
  • A clearer understanding of the technology that can optimize your processes
  • How to future proof your organization through the application of continuous improvement

Who will benefit from attending?

Creative Operations Directors/Managers
Learn how to map the state of your operations within the organization, improve working processes and increase the success of your creative concepts; how to get started and how to deliver.

Chief Marketing Officers
Increase efficiency of your marketing department by optimization of processes, managing resources and best selection and use of technology; how to do more by spending less. 

Marketing Managers
Learn how to avoid getting swamped in operational issues; how to manage time, budget and resources. 


Session 1: Creative Operations Complexity
Session 2: Issue Identification and Improvement Potential
Session 3: Creative Operations Optimization Program
Session 4: Change Management
Session 5: Marketing Technology

Session 6: Continuous Improvements

6-Part Online Series

An Online Educational Series