Developing a Tactical Keywording Framework

An Online Educational Series

The original Keywording Creative Content course (2021) attracted people from a wide variety of organizations. The course was designed to be interactive, and the inclusion of quizzes and practical keywording exercises generated a lot of valuable feedback. This feedback has been used to inform the creation of a new revised and updated course, launching May / June 2023.

Sign up for this course and receive the following...

  • Four detailed sessions on developing a tactical keywording framework
  • Teaching by leading Keywording expert Clemency Wright
  • Each session is 75 minutes
  • Including 25 minutes to query Clemency on any challenges you may be facing
  • A Certificate of Participation - evidencing your commitment to developing knowledge and skills
  • Unable to attend all sessions or joining partway through? Recordings will be available to all registrants

About the series

Search technology is constantly changing, but there remains one constant: users need relevant search results quickly.

Notice the emphasis is on relevance and speed. Not relevance or speed. The challenge is how can we provide the right results for our users at scale and at speed, without compromising on relevance?

This course takes a human-centred approach to Keywording whilst recognising the need to streamline operations, create efficiency and optimise metadata wherever possible.

Consider the following questions:

  • Are you curious or concerned about the ability for technologies such as AI to grasp contextual meaning in the same way a human can? 
  • How can you maintain search relevance and increase speed using the resources you already have?
  • Are you really optimising Keywords for your business across multiple platforms?

The aim of the course is to help you learn how to make the best of the resources at your disposal to ensure your users get the most from their search.

The first 10 people to book will receive 20% discount!

To celebrate the launch of the series we're giving the first 10 people to book a 20% discount. Enter the code FIRST20 to receive the exclusive rate when registering. Click here to book your place.


For a full breakdown of each session, please click here.

Session 1: Tuesday May 23, 2023 - Introduction to Keywording 
Session 2: Tuesday May 30, 2023 - Tools and Resources
Session 3: Tuesday June 6, 2023 - Developing a Framework
Session 4: Tuesday June 13, 2023 - Keywording Workshop