Design Operations Symposium 2023

Conventions have been challenged in DesignOps. A new perspective has emerged. In this session, Fabricio will explore where DesignOps has fallen short and unveil a novel approach being pioneered at Banco Itaú.

1. Reassessing DesignOps Transformation
   It’s evident that DesignOps has grappled with limitations, often becoming entrenched in its own processes and losing sight of its core purpose - driving tangible outcomes. It has frequently operated in isolation, distant from the broader organizational initiatives that could increase its impact. DesignOps cannot merely be process-driven; it must be outcome-oriented to engender genuine change.
    
2. A glimpse into our innovation at Banco Itaú.
   Our approach at Itaú clears away silos by advocating a fusion of DesignOps and ProductOps, underpinned by a transformational ethos. The symbiotic relationship between these two disciplines is pivotal. By aligning DesignOps with ProductOps, design operations are not treated in isolation, instead they become central to an approach that positively impacts every aspect of the work.

Join Fabricio to explore what can be achieved: what to do, and what not to do.