Unifying Cross-Functional Collaboration at Scale

November 17, 9:40AM PST

Applying Effective Coordination Practices.

Farid Sabitov tackles the practical realities and challenges of connecting design, product management, and engineering through coordination practices at scale.

Based on Farid’s experience pursuing cross-functional integration within large-scale organizations; from discovery to ensuring team adoption of a new way of working. 

The goal: to provide attendees with an actionable plan to foster a more efficient, interconnected work environment.

The talk covers handling pain points experienced by many DesignOps professionals, including: 

  • Understaffed design teams
  • Design treated as shared services
  • A lack of cohesive connection between design, product, and engineering 

Going deeper:

  • Using best-in-class issue-tracking tools
  • The art of Cross-functional Collaboration of DesignOps, EngOps, and ProductOps
  • Harmonizing program management, dependency management, and planning capabilities
  • Frameworks that have worked and those that have not - how to create an actionable plan to improve cohesion in your own organization
  • Dashboards and Metrics: ensuring enough information, not data overload, obscuring important triggers. Dashboards and metrics need to enhance coordination while providing decision-makers with a unified view of all key aspects. Great dashboards are the foundation for better planning and effective decision-making
  • Change Management: with insights on the creation of playbooks, maturity models, the integration of rituals and ceremonies, and the use of advanced tools for dependency management. Plus, why champions who help co-facilitate changes are critical for success 

A presentation rich in insights, case studies, knowledge of pitfalls, and opportunities for quick wins. 


What others say

The Design Operations New York 2023 conference was so rewarding! As a DesignOps "team of 1" practitioner, the opportunity to be among other humans who are in the field was so fulfilling. Also, what I learned in those 8 hours is immeasurable. 

Claudia Martinez

HS DesignOps events provided me with the opportunity to connect with similar minded professionals, who I can call friends! Sessions were engaging and provided me some valuable nuggets to take it forward and apply! 

Amit Tripathi

HS Design Operations events provide me with the opportunity to connect with other colleagues in the industry and share learnings to help each other strive to be the most efficient and supportive teams we can be.

Antonia Duffin