Design Operations London 2023

Both a short-term fix and a longer-term solution

Being a lead designer could be an overwhelming job. You are responsible for designing innovative and impactful products, recruiting designers, ensuring team cohesion, growing the design culture within the company, measuring the impact of design……The list grows longer as the leader’s vision expands.  

The challenge: how to persuade an organisation that all its responsibilities cannot be concentrated in one function.

An assumption and a question: DesignOps is a solid assumption. But how can you do DesignOps when you don't have a full-time DesignOps role in your team?

What’s the answer? Never give up on implementing a DesignOps strategy even though there is no 100% dedicated role.

Sébastien Faure of Frontguys has developed workaround strategies based on a thorough understanding of:

• How to coordinate DesignOps functions across several profiles in your team by using OKR (Objectives and Key Results) approach, Design Thinking and Lean UX.