Data Maturity

How to Evolve and Future Proof your DAM for the Digital Ecosystem

What is Data Maturity? For DAM,  it’s mostly about:

  • Understanding the larger context of the data ecosystem and its key dependencies
  • Identifying measures of what constitutes success and then achieving those targets

We are inundated with data and, if not properly curated, this deluge can quickly turn to noise. 

In this course, we provide a step-by-step guide on how to keep your DAM data healthy, usable, actionable and measurable. 

The four part series introduces the ways to manage data proliferation by providing steps for continuous improvement, guideposts for identifying dependencies, and help on positioning the DAM for future automation and personalisation.

Sign up for this course and receive the following...

  • Four detailed sessions exploring how to position data for omnichannel/cross channel distribution
  • Sessions are available online in self paced modules
  • Teaching by Taxonomy and Metadata expert Madi Weland Solomon
  • Each session is 75 minutes including 25 minutes to query Madi on any challenges faced with DAM integrations 
  • A Certificate of Participation - evidencing your commitment to developing knowledge and skills
  • Unable to attend all sessions or joining partway through? Recordings will be available to all registrants

About the series

This is an intermediate level course for Managers who are interested in taking their DAM to the next level.

This course would target ambitious DAM Managers who understand that the DAM is only one platform in a domain of many that need to be coordinated. This DAM manager is beginning to understand the dependencies in their digital ecosystem and understands that they may want to integrate with their PIM system for product data, their campaign development workflow, and/or their Customer Data Platform. 

The DAM manager may also be asked by their executive teams to automate metadata, but don't know how or where to begin. This course will help them understand the full breadth of their DAM data and, depending on their current state, a place to begin making plans for automation. This might include a data cleanse following an audit (which metadata is never used, which metadata is the most important), refining their taxonomy or controlled vocabularies, and exploring AI image recognition software available in their DAM.


Past sessions to watch on-demand:
Session 1: Wednesday November 15, 2023 - Data Maturity: Playing well with others
Session 2: Wednesday November 29, 2023 - Maintaining Relevance: Keeping data relevant and useful for you and for others 

Session 3: Tuesday December 5, 2023 - Data Audits: Know your data

Upcoming sessions:
Session 4: Tuesday December 12, 2023 - Measuring DAM ROI 

You can view the full course summary here