DAM Sydney 2025

Ian is a recognised leader in creative operations and marketing with more than 30 years’ experience across agencies, creative services, and print companies in the UK and Australia. Over his career, he has become a trusted advisor on Digital Asset Management (DAM), guiding organizations through the complexities of selection, implementation, and adoption to ensure their assets deliver maximum business value.

Ian’s perspective is grounded in decades of hands-on leadership at the intersection of creativity and technology. He has consistently championed DAM as a driver of transformation — not just a system to store assets, but a strategic foundation for brand consistency, operational efficiency, and digital storytelling at scale.

As an advocate and speaker, Ian challenges organizations to think differently about how they connect people, processes, and platforms. He is passionate about ensuring that DAM is not simply deployed, but embraced as a catalyst for innovation, collaboration, and sustainable growth in the ever-evolving marketing and creative landscape.