DAM Sydney 2025

Adrian leads a talented team of creatives at Sanitarium’s in-house Studio, working across a portfolio of Aussie household names such as Weet-Bix, UP&GO, So Good and The Alternative Dairy Co. amongst others.

With over 15 years’ experience in the creative industry, Adrian’s role sees him manage the direction of the Studio function and team whilst also spending time on the tools as lead creative across key brands.

With a career spanning many creative touchpoints including design, branding and integrated campaigns, Adrian is passionate about building structured creative processes that turn ideas into impact.

Adrian embraces emerging technologies - from motion design and generative AI, to streamlining workflows and unlocking new ways of storytelling. His approach balances rigour and imagination, ensuring creative work is both organised and inspiring.