6 November 2025

DAM Sydney 2025

DAM and the Digital Experience

Laura Masters

Senior Officer, Digital Asset Management

National Gallery

Laura is the Digital Asset Management System Administrator at the National Gallery of Australia, with over a decade of experience across major state and federal cultural institutions. Specialising in copyright, collection management systems, and DAMS implementation, Laura leads projects that streamline digitisation, develop engaging online interfaces, and build data pipelines to present collections in ways that elevate visitor engagement and accessibility. Holding a Bachelor of Visual Arts, a Master of Museum Studies, and a Diploma in Law, Laura is recognised by her peers as a thought leader who advances industry best practice, integrating systems, and leveraging data to expand and enhance public access to collections.

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