DAM New York 2025
Building Taxonomy and Metadata Strategy for DAM and Beyond
Join Dovecot Studio and Sesame Workshop (the global nonprofit behind Sesame Street and so much more) to learn how enterprise taxonomy can integrate DAM into the broader Marketing and Communications (MarCom) ecosystem.
Sesame Workshop, like many organizations, faces challenges with fragmented workflows, siloed teams, and outgrown technology infrastructure. These issues are both enriched and further complicated by over 50 years of organizational legacy.
The DAM system needs to offer stronger centralized storage, management, and discoverability to effectively support core business functions. Enterprise taxonomy facilitates the integration and amplification of DAM within the larger MarCom ecosystem (including IP/rights management, video distribution, project management, and Content Management Systems), fostering a more unified and comprehensive approach to asset management.
In this masterclass workshop session, you’ll learn how we:
- Built an enterprise taxonomy to support a unified and comprehensive approach to asset management at Sesame Workshop.
- Integrated the DAM into the larger MarCom environment via alignment with the enterprise taxonomy.
Updated and improved DAM metadata and taxonomy to support new user groups.
What others say
The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!
HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.
This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!