DAM New York 2025
The Evolution of DAM: From Static Library to Intelligent Engine
Context:
- The quantity and variety of assets organizations generate is skyrocketing.
- Customers expect those assets to be deployed in timely, personalized communications.
- At the same time, customers increasingly use AI to surface content and make decisions.
- That’s why, in marketing organizations, DAM needs to evolve.
As AI rapidly reshapes how content is discovered, assembled, and experienced, traditional DAM strategies are no longer enough.
The next frontier isn’t just about organizing assets. It’s about enabling intelligent, modular, real-time content delivery for both humans and machines.
This session explores how DAM must evolve to stay relevant in an AI-powered marketing landscape. You’ll gain insights into what it means to build a “machine-ready” DAM: one that supports dynamic content experiences, interoperates across the stack, and acts more like a teammate than a database.
Speaker
What others say
The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!
HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.
This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!