DAM New York 2025

Question: How do you future-proof your DAM to maximize value before AI transforms everything?

Tip: Solid DAM fundamentals.

Answer: You need to lay the groundwork with a future-ready DAM foundation.

As agentic AI promises to change not just how content is created, but how entire multi-channel campaigns are assembled and activated. The fundamentals of digital asset management (DAM) are still required to unlock its full potential. This session with Acquia DAM experts Jake Athey and Rachel Kohl will show you how good governance, streamlined workflows, and smart integrations set the stage for AI-driven success—while also delivering immediate benefits in efficiency, brand consistency, and content distribution.

This session unpacks the keys to mastering the funDAMentals with:

• Good Governance: Explore how DAM governance is evolving in the age of AI, including best practices for managing AI tools, ensuring responsible use of generative AI content, and maintaining secure, organized, and accessible assets.
• Workflow Automation: Practical ways to automate repetitive tasks and reduce manual effort, freeing up teams for more strategic work.
• AI Readiness: The must-have foundations—metadata, data hygiene, and processes—to ensure your DAM is ready for AI.
• Portals Power: Uncover a range of high-impact use cases and see how Portals enable effortless brand activation, content sharing, and distribution for every audience.
• Smart Integrations: How to define and prioritize your DAM integration requirements, identify which systems and data are most critical to sync, and ensure seamless connections that drive on-brand, relevant, and personalized content at scale.

The goals: Build a DAM foundation that supports both today’s needs and tomorrow’s AI opportunities, simplifies content operations, and drives enterprise-wide adoption.

The ultimate achievement: A DAM that empowers your organization to create, collaborate, and innovate—before, during, and after the AI revolution.