DAM New York 2025
Hachette Book Group’s DAM Transformation: Power to the People with Efficient Workflows
When your DAM slows you down, people work around it. Global publishing powerhouse Hachette Book Group, with over 600,000 active titles, was managing them all on an outdated system plagued by speed and reliability issues. Partnering with Aprimo, they launched a scalable DAM that re-energized users, streamlined catalog workflows, and automated what was once fully manual.
Join this session to learn how HBG:
- Rolled out features users actually wanted
- Expanded adoption across teams and new acquisitions
- Turned reluctant users into active champions
Get real-world lessons to make your DAM faster, smarter, and loved by its users.
What others say
The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!
HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.
This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!