DAM New York 2025

Rachel entered the DAM space in 2016 while working on an archival project for the National Hockey League, and since then has travelled across the country implementing DAMs for national and international organizations. While her career has focused primarily on sports, with roles at the Women’s Tennis Association, Seattle Kraken, and Riot Games, she has recently branched into finance, consulting for Blackstone on their Phase 2 DAM implementation. Her focus is always on creating sustainable DAM models that are seamlessly connected across the entire martech ecosystem while being considerate of historical content preservation. Rachel also holds an MA in History, where she explored the ethics and implications of digitization practice within Māori communities.