DAM New York 2025

Since 2012, Jodie has built a robust career in the Consumer Packaged Goods (CPG) industry, with roles at Columbia Sportswear Company, Nike, and Gerber Gear. Her unique blend of experience across creative, marketing, technology, and operations enables her to lead complex regional and global cross-functional initiatives. Her leadership spans a wide range of Marketing Technology (MarTech) domains, including Digital Asset Management (DAM), Creative Project Management, Marketing Operations, Branded Site Deployment, Document Management Systems (DMS), and Relational Databases.

In the DAM space specifically, Jodie has led multiple roadmap phases—from evaluating existing solutions and gathering requirements to enhancing current capabilities, launching new features, and implementing entirely new systems. She is also a strong advocate for automation, with a focus on integrating digital asset workflows into DAM platforms and downstream applications to drive efficiency and scalability.