DAM New York 2025

Heidi is a recognized industry leader with 20+ years of experience delivering transformation, operational excellence, and innovative solutions that drive meaningful business results. As Senior Director of Production & Business Affairs at Best Buy, she oversees consumer-facing content delivery, studio operations, and business affairs—scaling content systems at a record pace for one of the nation’s largest omnichannel retailers.

Heidi has been instrumental in architecting Best Buy’s DAM infrastructure and evolving its content supply chain to meet growing demands for speed, access, reuse, and reach. Her strategic leadership has delivered measurable improvements in operational efficiency and content distribution across channels.

Prior to Best Buy, Heidi held executive roles at leading agencies within the IPG network, specializing in production, operations, and production technology strategy for Fortune 500 brands. She brings a creative yet pragmatic lens to innovation, supported by certifications in Lean Six Sigma and PROSCI Change Management. 

Ever passionate about the intersection of technology, process, and people, Heidi is committed to building scalable, future-ready solutions that power modern content ecosystems.