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DAM New York 2025

Andrew Baker

Founder and CEO

Sesimi

Andrew is the founder and principal driver of Sesimi, a platform purpose-built from the ground up to transform content creation at scale. For more than a decade, he has been directly involved in the selection, development, and deployment of DAM and Creative Automation platforms on a global scale, working with enterprise brands across multiple continents.

With a career that spans finance, advertising, and SaaS, Andrew brings a unique mix of commercial and creative expertise. Sesimi reflects that experience — combining world-class DAM capability with next-generation Creative Automation — enabling brands to produce, localize, and deliver content instantly while maintaining total brand and compliance control.

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