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DAM New York 2024

DAM and the Digital Experience

The Spirit of Collaboration: Leveraging Integrations to Align 240+ Brands Across the Globe

October 23, 1:50 PM EDT

Integrations are the lifeblood of a modern healthy DAM program. Examining how Pernod Ricard uses integrations to manage over 240 unique brands across multiple DAMs.

An account of how to build and integrate multiple DAMs and content ecosystems, avoid content chaos, and maximize data consistency while simplifying user experiences. 

Session content:

  • Managing Global Brands: Strategies for maintaining consistent content distribution.
  • Integrating Multiple DAMs: Techniques to ensure seamless operations and data synchronization.
  • User-First Approach: Simplifying collaboration through localized global DAM operations and a user-first approach to DAM.
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