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DAM New York 2024

DAM and the Digital Experience

Modernization and Content Migration, What You Need to Know

October 24, 1:50 PM EDT

Many organizations have outdated, unsupported, or even homegrown systems, resulting in DAM silos or overly complex "end-to-end solutions." Is it time to rip and replace or just apply more band-aids? Reality Check! There are a lot of great DAM products out there, but getting from where you are to where you need to be does not just happen automagically.

Content migration, the process of transferring assets and associated metadata from an old system to a new one, is a critical component of modernizing a Digital Asset Management system. In this TechLab, our experts will discuss pressure points and pitfalls, like ownership, user demands, and resourcing. We'll review what you need to know going into the assessment, planning and execution phases, as well as hard lessons learned from our own projects. Our goal is to provide you with valuable insights ensuring a smooth transition to the new DAM system, maximizing the value of your digital assets

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