DAM New York 2024

Creating a robust DAM with a comprehensive taxonomy and metadata schema is essential. Nevertheless, its true value is realized only when end users can effectively navigate the platform. User education and user experience are essential for success.

Unlike the simplicity of a Google search, to properly search and retrieve, DAM systems require users to have a basic understanding of the taxonomy supporting the assets.

Covering: 

• Practical steps for creating an effective training program, emphasizing the need for visibility and responsiveness.
• Why frequent live training sessions, detailed documentation, and reference materials must be available in multiple formats if the training is to be successful.
• Tips for optimizing your user experience, encouraging user engagement, and incorporating feedback – used to continually improve your training program.

How to empower both yourself and your users, and transforming your DAM so it really is an invaluable tool and is seen as such by all in your organization.