DAM New York 2024

DAM and the Digital Experience

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Harnessing AI to Track Digital Assets Post-Distribution

October 23, 12:20 PM EDT
Gregg Guest of FADEL discusses the transformative power of artificial intelligence for monitoring and managing digital content after it has left the DAM system and been published across multiple platforms including websites, retailers, and social media.
 
Covering:
  • Following the lifecycle of digital assets after initial deployment. Essential for ensuring: 
    • Compliance
    • Rebranding accuracy
    • Measuring the effectiveness of campaigns
  • AI’s unparalleled capability to track content, applying advanced technologies including: 
    • Image matching
    • Video matching
    • Facial recognition
    • Object identification
    • Logo detection
    • Music analysis
  • How AI’s prowess in video analysis can:
    • Detect embedded video content
    • Identify stills within videos
    • Understand keyframes
    • Find music tracks within videos and social media posts, even when the music has been altered, sped up, or mashed up
 
PLUS the implications of the emerging capability of AI to identify AI-generated content, a growing necessity in today’s content-rich digital environment.
 
In short: an opportunity to see the future of content tracking and learn how AI can revolutionize current approaches to digital asset management.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US