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DAM New York 2024

DAM and the Digital Experience

Mark Deal

Technology Strategy Director

VML

Mark is a strategist with 25 years of marketing technology experience, helping organisations develop and deliver flexible, sustainable and transformative technology ecosystems.

Mark leads the UK’s Technology Consulting Group within VML, collaborating with clients to develop marketing technology ecosystems that support business goals in the short, medium and long-term. He typically works with clients who need to deliver complex cross-channel, cross-context customer-facing propositions, combining multiple products throughout the marketing technology stack. He led the development of VML’s content value chain proposition and consultancy practice, working across clients including Nestle, The Coca-Cola Company, Greene King and GE Healthcare. 

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