DAM New York 2024

DAM and the Digital Experience

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Kathleen Cameron

Senior Digital Assets Operations Manager, Marketing Operations

Google

Kathleen has been organizing assets be it analog, digital, or analog to digital for discovery and reuse since 1989. She embraces usability challenges and appreciates it is not enough to find an asset but to also know if an asset can readily be reused.

Kathleen’s team is currently managing the DAM program for the entire Google Marketing org and promoting discovery, rights management, reuse, and reporting. Conveying that DAM is more than just an archive and a key piece of infrastructure has allowed the program to evolve with DAM becoming an integral part of end-to-end workflows.

She is excited, and cautious, about how AI can be used to enhance the user experience, improve reporting, and allow us to protect rights-managed assets from inclusion in AI/ML training models.  

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US