DAM New York 2024

DAM and the Digital Experience

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Jennifer Dolcetti

Group Director, Global Content Lifecycle Management

Hogarth

Jennifer has over 18 years of experience working in the digital asset management industry, primarily on the creative and advertising agency side of the business. She began her advertising career in an agency studio, managing a team of retouchers and organizing their files into an early DAM system before transitioning into the implementation of a more modern DAM to support clients such as Chevrolet, USPS, and the US Navy. This work transitioned into a role at WPP managing the implementation of Ford Motor Company’s first global enterprise-wide DAM as well as a global team of asset managers to support that DAM.

After 9 years on the Ford business, she took a two-year hiatus to manage the implementation and launch of a global DAM for FCA/Stellantis before returning to WPP and Hogarth to manage the ecosystem of assets, rights management, and workflow process supporting multiple DAM solutions for multiple clients.

Jennifer’s career focus has been on building solid digital asset management foundational practices with an emphasis on creative workflow and integration with existing processes and tools to create an efficient and streamlined DAM and rights management practice that can be leveraged globally. She is passionate about driving efficiency and cost savings through repurposing regionally created content on a global scale while utilizing systems and technology to automate complex workflows.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US