DAM New York 2024

Emily is the Director of Digital Marketing at Great Southern Wood Preserving, best known as the maker of YellaWood® brand pressure-treated pine. YellaWood® products are easily identifiable by their distinctive yellow tag and are widely recognized by consumers, professional builders, architects, and specifiers for their quality and dependability.

In her role, Emily oversees all digital initiatives, including website strategy and design, social media, project management platform integration, and digital asset management (DAM) implementation. She also leads and manages the company’s archive project, preserving and organizing YellaWood’s historical materials to ensure long-term accessibility, brand continuity, and strategic use across marketing and communications.