DAM New York 2024

The Art and Practice of Managing Digital Media

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Charlotte Brown

Director of Digital Asset Management

Clinique

Charlotte is the Director of Digital Asset Management at Clinique, an Estee Lauder Company. In Charlotte’s past roles as a Digital Asset Manager, she has been responsible for selecting and migrating content to a new DAM platform while establishing every facet of the content workflow, from content creation to curation to asset distribution, along with administrating technology development as a key lead and training users about how to use the DAM to support their roles and drive content usage.

Charlotte has been responsible for defining and implementing metadata standards, taxonomy, creating ways of working guidelines, onboarding Librarian Services support teams and designing governance models, while tracking and analyzing key performance indicators to determine workflow and systems effectiveness at high volume companies like Clinique, Vineyard Vines, Coty Inc., Macy’s, Time Inc. and Disney.

Charlotte is a landscape photographer and artist who received her Bachelor of Fine Arts degree from the School of Visual Arts in New York City.

What others say

This was my first Henry Stewart DAM Conference in my 15-year career of Digital Asset Management and I am so grateful to David Lipsey and the team for the opportunity to connect with other likeminded individuals and gain more knowledge and use the learnings to bring back to my team. Looking forward to what's to come!

Briana Rabatin
The Hershey Company

HS DAM events are one of the few opportunities to get together with other DAM professionals, speak to multiple vendors, learn, and make connections.

John Kaprielian
New York Power Authority

The HS DAM NYC conference was a great way to learn about new developments in the field, compare practices with colleagues, and make new DAM friends and connections. It was awesome!

Wendy Dorsett
WWF-US