DAM New York 2023

The Art and Practice of Managing Digital Media

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TechLab: Mastering Efficiency: Lands' End's DAM-Powered Content Hub

September 15, 10:40 AM EDT

In the rapidly evolving landscape of content creation and distribution, effective communication across diverse channels is paramount to a brand's success. Lands’ End has conquered this challenge with censhare’s innovative Content Hub.

During this session, Lands’ End’s Digital Asset Specialist, Dale Meinholz, will showcase:

  • Lands’ End’s evolving content hub and share real-life examples of their progress
  • How Lands' End has used API integrations to expand the reach of their DAM, connecting to tools that support their B2B and B2C business, both for customer-facing and internal channels
  • The future north star vision for Lands’ End’s DAM (spoiler: it includes more channels) and the steps they will take to realize their vision

Join us and discover the winning strategies behind Lands’ End’s multichannel approach that propels their brand's success.

Speaker

Dale Meinholz

Lands' End

THIS EVENT HAS NOW ENDED

New York Hilton Midtown

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